RYAN DWINNELLS

Apparel Graphic Designer and Creative Director specializing in apparel graphics, typography, and brand development.


EASTERN WESTERN
Independent clothing brand founded in 2022. Responsible for creative direction, apparel graphics, product development, campaign creation, and production management.




APPAREL GRAPHICS

GRAPHIC IDENTITIES

WALDFull branding identity, packaging design, communication design 
RUSTYCustom font designed from scratch
CLAIROArtist tour logo, poster, and merchandise design
MAKING TO MENDFull branding identity, merchandise design, communication design


BRAND CAMPAIGNS

STOP TRYING: THE MOVIEWrote, directed, acted, and edited promo video
BOOKS & COVERSWrote, directed, acted, and edited promo video
ONE YEAR ANNIVERSARYWrote, directed, acted, and edited promo video

POSTER DESIGN




WALD


Company Description:

We are a company that makes and distributes German soft drinks. Our main product is made with fresh ingredients and served in 5-star restaurants across the nation. Our target audience is young adults. We want to convey a sense of mystery, while at the same time being agreeable.

  • Created company name
  • Logo design
  • Color pallete
  • Packaging design 
  • Communication design


Here’s the deck I made for this project

 WALD means “forest” in German

After ideating the fresh, natural color pallete, I was searching for a name that conveyed freshness and mystery.

The gloomy, etheral song “A Forest” by the Cure, and the crisp, cold feeling of morning dew was I aimed to capture with the name and visual system.