RYAN DWINNELLS

I am a designer, creative director, and artist based in Brooklyn, New York.

DESIGN PROJECTS


EASTERN WESTERN SPRING 2025Designed full collection, creative directed ad campaign
WALDFully custom company name, branding identity, packaging, and concept ads
COUSIN STIZZCreated three custom logos, merch concepts, album cover, and tracklist
CLAIROCreated two custom logos, tour poster, merch, and ad concepts
THE KITTY TEE & THE TEAM HATDesigned full collection, creative directed ad campaign
THE COACH SHIRTCustom shirt I designed,  photographed, and created custom baseball cards for my brand Eastern Western
RUSTYFont I designed from scratch
THROWING FITS POD SHORTSCreated custom camo pattern, techpack, and coordinated overseas production
THAT GOOD SH*T TRACKSUITCo-designed tracksuit with brand owner, created techpack, coordinated production
MAKING TO MENDCreated concept conference branding, merch, and adve



POSTER DESIGN




SOCIAL MEDIA


THE STOP TRYING TEECreative directed photoshoot campaign, wrote, directed, acted, and edited promo video
EASTERN WESTERN SPRING 2025Creative directed photoshoot campaign
THE KITTY TEE & THE TEAM HATCreative directed photoshoot campaign, wrote, directed, acted, and edited promo video
EASTERN WESTERN ONE YEAR ANNIVERSARYCreative directed, shot, and edited photo campaign, wrote, directed, acted, and edited promo video
THE COACH SHIRTDirected and photographed ad campaign, created custom promotional baseball cards
WAR BADCreated concept social media page’s branding and posts


GRAPHICS & ILLUSTRATIONS



WALD


Company Description:

We are a company that makes and distributes German soft drinks. Our main product is made with fresh ingredients and served in 5-star restaurants across the nation. Our target audience is young adults. We want to convey a sense of mystery, while at the same time being agreeable.

  • Created company name
  • Logo design
  • Color pallete
  • Packaging design 
  • Communication design


Here’s the deck I made for this project

 WALD means “forest” in German

After ideating the fresh, natural color pallete, I was searching for a name that conveyed freshness and mystery.

The gloomy, etheral song “A Forest” by the Cure, and the crisp, cold feeling of morning dew was I aimed to capture with the name and visual system.