Company Description:
We are a company that makes and distributes German soft drinks. Our main product is made with fresh ingredients and served in 5-star restaurants across the nation. Our target audience is young adults. We want to convey a sense of mystery, while at the same time being agreeable.
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Created company name
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Logo design
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Color pallete
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Packaging design
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Communication design
Here’s the deck I made for this project
After ideating the fresh, natural color pallete, I was searching for a name that conveyed freshness and mystery.
The gloomy, etheral song “A Forest” by the Cure, and the crisp, cold feeling of morning dew was I aimed to capture with the name and visual system.