WALD


Company Description:

We are a company that makes and distributes German soft drinks. Our main product is made with fresh ingredients and served in 5-star restaurants across the nation. Our target audience is young adults. We want to convey a sense of mystery, while at the same time being agreeable.

  • Created company name
  • Logo design
  • Color pallete
  • Packaging design 
  • Communication design


Here’s the deck I made for this project


 WALD means “forest” in German

After ideating the fresh, natural color pallete, I was searching for a name that conveyed freshness and mystery.

The gloomy, etheral song “A Forest” by the Cure, and the crisp, cold feeling of morning dew was I aimed to capture with the name and visual system.